One of the goals of the policy implemented by CCU was the restructuring of the cooperative industry and optimisation of the activities carried out. Taking into account the high EU hygiene and technology requirements to food producers and the significant investments required to meet these requirements, the need for diversification of the products manufactured was assessed so that it would result in the production of competitive and profitable goods. The local and national significance of each activity was assessed and bread production was identified as a priority industry within the system. The setting of a priority was also of extreme importance for the implementation of a uniform investment and technology policy by means of which bread production was expected to meet the high requirements for work within the EU.

          Taking into account the European and national trends in the production of main types of bread, the market positions of the large producers in the country and the constantly reducing volumes of this production within the cooperative system since 2004 the CCU launched a project for the restructuring and optimisation of the bread production. The project envisaged the separation of regional bread production centres, which would be modernised in accordance with the EU requirements and the good hygiene and production practices, while the products manufactured will be sold mainly within the cooperative retail network.