Tourism

          Taking into account the trends for the establishment of tourism as a significant economic sector in Bulgaria over the past few years CCU is implementing a targeted policy aimed at the overall renovation of the hotel complexes owned by the Union. The objective is to modernise the material base and to adapt it to the modern requirements to the quality and variety of the offered tourist and balneology services.

          During the last year with the completion of the renovation of the hotels the necessity emerged to implement uniform policy in the area of cooperative tourism. A policy aligning the activities of the various cooperative tourist entities and ensuring not only enhancement of the effectiveness of each one of them, but rebuilding the image of the cooperative system as a subject offering high quality tourist services. The main directions for the implementation of the policy are underlying the Strategy for the Development of the Cooperative System in the period 2008 – 2011, approved by the MB of CCU. Their implementation started in 2008. A uniform logo and slogan: "COOP – Your place for holidays" were developed in order to establish and strengthen the COOP brand